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Professionals WHO CARE

Senior Team

ALessandro Nicolaci

Alessandro founded Playbook Advisors in 2015, after years as a veteran of elite small business operators having worked in corporate operations with the likes of Wolfgang Puck, Joseph Miller, and S&E juggernaut Compass. Reimagining the partnership dynamic as a consultant, Alessandro has since opened over 100 new small business locations, and has the honor of collaborating in imagining new concepts that shift the very scene of Cali.


Brit has been able to masterfully network the worlds of brand partnership, both in and out of food and beverage. Having a background in influencer management, her network runs vast, which polished her touch in brand relations. Since, Brit has been in F&B management and contractually recruited over 100's of team members and talent, knowing how to get the best out of people and keep retention.


Wil, being fluent in 3 languages, and with an upbringing in Brazil, keeps his passion for service fresh. His organization in liaising teams during builds, pre- opening, and opening day turns the normalcy of chaos into a controlled strategy. Wil's resources run deep, having been a part of coordinating multiple high profile projects with endless 3rd party contributors.


With over 20 years experience in operations, Cory loves the thrill and pulse of food and beverage. Corey has directed events in collaboration with BBC, Ragin Cajun, and Hennessey's at major venues and shows. Often, you can find him deep in the lab creating cocktails and working behind the bar. With insight onto customer trends, Cory keeps a fresh and relevant POV to share with clients and colleagues in the industry.


Chef Mikey Segerstrom is classically trained and progressive as a chef, trainer, and artist of menus. Responsible for the meteoric growth of groups like Blackhouse Hospitality (Little Sister, Wildcraft, Abigaile's) Mikey was revered as the operator who increased the group's reach from location 1 to 10 locations. Chef Mikey has been able to digest a concept vision and produce menus to impress guests for clients for years.


Farla's focus on marketing strategies and developing concept branding comes from building  cohesive & authentic brands. ​ With 10 years of biz-dev work, she is skilled in delivering a pristine visual foundation to maximize brand awareness, increase customer retention, and achieve targeted revenue goals.  By using a collaborative approach to craft innovative designs, a solid visual foundation is established to effectively communicate your brand's unique story.

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